17. August 2021
Perfect processes are a clear advantage for print businesses in competition for customers
I ordered two pairs of shoes from a well-known manufacturer of sporting goods in their online store. In the store, one of the products looked great, but actually the color was much too flashy for me. And why should you care? Quite simply, the returns process was a prime example of optimal customer service processes. All I had to do was visit the store, enter my email address, order number, and reason for return – and I was sent a barcode. At the postal agency, this barcode was scanned and the label was printed for me. Just fifteen minutes after dropping off the package, I received the corresponding confirmation from the online store with instructions for the remaining process up to the refund. Such a process can not be better and more comfortable, and if I ever want to order sports shoes again, I know where.In fact, optima...